An idea flows from germination of thoughts. An action is the
transformation of that idea. An entrepreneurial action involves the
process of organizing, managing and assuming the risks that are subsumed
in this idea and which propel the action-objective. The elements that
drive the entrepreneurial spirit are therefore a combination of an
ambitious idea aided by a sense of personal conviction about its
successful pursuit. Most people when asked this question - Do you want to
own this company ever, would respond in the affirmative. If you were to
probe further as to whether they would actually take the risk of setting
up shop on their own, you would get no for an answer. It is no secret that
working within the comfort zone of a large company is a preferred idea for
most. That leaves us with the people that are – let’s consider it for
the moment – the risk-takers. Which brings us to what this
article attempts to address, that is, which is the right time to pursue
your idea, the right age to turn an entrepreneur, is twenty two the right
age or is it thirty two, what do you require more to run your business - experience
or drive, does age take away the drive to run the show, or do the
years in a large corporate add a rounded ability to raw aptitude; which is
the right time to, putting it a tad pessimistically, take risks and do
your own thing. Is it suitable to bite better when you are younger or chew
longer when you are older?
With the increase in entrepreneurial initiatives across India there is a
great debate about the right age to begin an entrepreneurial venture.
There are two schools of thought that dominate this argument. One
school believes in experience being the key factor in deciding to take the
jump and hence recommends that to start a business, a person should
have a few years of experience behind him. The other school professes
that age or experience is no bar, if you have the inclination and
ability to make a personal leap of faith. If we were to look for a
solution to this debate it would be akin to choosing the more prestigious
event between Tour de France and the Paris-Dakar rally. The judgments, if
ever we were to arrive at one, would be subjective, based more upon
personal choices, preferences and the permutation-set of decisive factors
that are of highest critical importance to the evaluator.
Let us examine the two differing opinions one by one. Firstly, let us see
the argument about the need to add job-experience before starting out
independently. Proponents argue that running a business is a serious job
and failures in case of beginners stem from lack of knowledge about
markets, incomplete understanding of people and their strengths, inability
to integrate business strategies into workable action plans, impatience
and other drawbacks that are perceived to be associated with a younger
professional. Writes Steven Rogers, the Gordon & Llura Gund Family
professor of entrepreneurship at Kellogg School of Management, “Building
a business is grueling work, I now advise students that it’s perfectly
acceptable to put on a suit and go to work for a company that isn’t
their own. I tell them that it’s a good idea to learn the ropes on
someone else’s time and someone else’s dime.”
Steven ironically began as a practitioner of the first school of thought
and started out early a few years after he had graduated from Harvard
Business School. He soon found out the problems of being an entrepreneur
early on in his company Akar…. “At
Akar, however, I soon learned that building a business was tougher than
I had expected – so tough that the Akar story has become a Harvard
Business School case study. In an industry that was no more than $100
million, I wasn’t able, as I had planned, to increase revenue through
organic growth. It was hard taking business from competitors, and the
number of potential retailers was declining. Managing cash flow proved to
be a monthly crisis. Collecting from customers was tougher by a factor of
10 than the discussions we had had in finance classes. Instead, I learned
that collecting was related to the vagaries of getting and keeping
customers, and the entrepreneur’s expectations for those accounts. You
may think you are assured of an account, for example, only to get a call
saying the customer is dropping you. Businesses, in short, rarely operate
according to plan. They are living and breathing organisms that change
frequently. After seven years in business, my sales had reached a little
less than $5 million and profits were solid, but I concluded that I
wouldn’t be able to reach my goal of building a $50 million company in
an industry that wasn’t expanding. Those years, however, had allowed me
to live and learn the countless realities of entrepreneurship.” Steven
returned to teaching at Kellogg. He believes though that entrepreneurship
is a major global requirement, but warns that one should turn an
entrepreneur only when he is ready for it (by way of age and experience).
(Source
http://www.kellogg.northwestern.edu/news/hits/040903ewo.htm))
You can fail with any function of the business and still have some chance
of bouncing back except if and when you fail with people. If you are poor
with people you are doomed. There has been a general criticism about young
starters that they aren’t as good people managers as older, more
experienced people. This is possibly because traditionally, younger people
are known to have lesser patience and many of them feel that people need
to be assessed solely based on tangible results without delving into the
potentialities that can be tapped or introspect qualities that haven’t
been optimally used or tested. This is in contrast to their older
counterparts who believe in getting their people to focus their energies
constructively towards objectives; they are more likely to exchange their
problems and personal issues with them by virtue of having seen the varied
kinds of problems that arise amongst different people. Writes Mr.
Simon Graham
Director
MWA Design
London
and Home Counties,
,
UK
in his article about the book ‘The Beermat Entrepreneur’ by
Mike Southon and Chris West, (Prentice Hall; contact:
mike@beermatentrepreneur.com)
)
: Another cliché of
entrepreneurship is that you have to be pushy and ruthless. Wiser, older
entrepreneurs disprove this. You have to be focused; you have to know
where you are going; you have to be able to inspire that vision in others.
(Source
http://beyondbricks.ecademy.com/node.php?id=32947)
)
As far as dealings with people are concerned, it has also been observed at
times that younger professionals, however qualified, do find it difficult
to get a serious level of commitment from clients. Employees are more
likely to share their personal woes with an older person than a younger
one, particularly so in the Indian context where subconsciously,
the number of seasons that you have weathered is perceived to be directly
proportional to your ability to withstand the next monsoon. In India age,
seniority and experience play crucial roles in constructing images that
determine type of responses from clients and employees. This
perception may dilute in the face of a changed scenario but it’s like a
skeptical smirk at the back of the head that refuses to go away.
Sometimes there is a lack of understanding on the part of younger
entrepreneurs about organization structures – the working of the
informal within the formal and workflow dynamics that can actually
affect performance either positively or negatively. This tends to feed
idealistic expectations that may not allow a younger person to view
workflow and structures in the right manner. A person with greater
exposure to the professional workplace understands these dynamics better
and does not place his expectations at unrealistic levels and hence is
thought to be better prepared. Many young entrepreneurs are not used to
handling different business situations or changing situations. Says
Dr
Friedrich Georg Hoepfner, Managing Partner of the Hoepfner Brewery and
Honorary Chairman of Cyber Forum, “Many young entrepreneurs feel swamped
by the fluctuating business situation, the vagueness of customers and the
flexibility of competition.”
(Source
http://www.cyberforum.de/go/show?=download
)
They also may not have the desired market reputation that helps you
to network in the face of stiff competition. Some experts aver that a
famous degree may get your foot through the door but you need to be able
to network better in order to reap better dividends. Years in the
industry with a large corporate helps you to get in touch with senior
people who can help you later when you start off on your own. An older
entrepreneur will always seek to drive home the inherent advantage of an
established reputation gained as part of a corporate brand, which a
younger starter may lack. An older entrepreneur is expected to know the
industry better and hence able to identify gaps. A factor that is
agreed to by both schools of thought is the fact that an older guy is
better off by way of savings that might help him to override
uncertainty or prolonged bad patches. Here, the debate has been
whether lack of financial savings can be overcome through safer funding
options (through family funds than VCs).
Now to the other school of thought that states that age or lack of
experience hold no barriers in negotiating startups. Proponents here argue
about the cumulative positives of youth – vigour, drive, work
rate etc. One thing they argue is that young people bring in a fresh
perspective to the entire idea, which otherwise might be saddled with
unnecessary baggage if an older guy were to take it on. A younger guy is
thought to have more drive and a certain innovative feel
that eludes an older starter whose approach might be influenced by the
nature of his experience in the industry. The creative differentiation
that an entrepreneur might have to offer has nothing to do with age.
Rather, argue certain experts that the great idea is either there within
you or it isn’t – experience may not necessarily teach you your dreams
and passion. Take the case of Scott
Smigler, 22, started
Exclusive
Concepts Inc.,, a company that provides professional web design
and online marketing solutions to growing businesses. He started as a
freshman in high school. Smigler ran the company by himself at first,
built a reputation among his clients and spread his business through word
of mouth. While attending college, he ran the business out of his dorm
room until May 2002. Now, he has offices in Burlington, Massachusetts, and
a staff of five, and expects to bring in sales of $300,000 in 2003. He
straddles the demands between working full-time on his business,
maintaining a high GPA as a finance major at Bentley College in Waltham,
Massachusetts, and running the entrepreneurship society he co-founded at
his school. Writes Sara Price in
www.entrepreneur.com,,“Only
in America can a 19-year-old kid launch a million-dollar music
business
from his dorm room and two 17-year-old twins own a media empire worth
close to $1 billion. And while it's easy to watch with envy as young
entrepreneurs continue to grow up around you and fulfill your
entrepreneurial dreams, you really have two choices: You can seethe at
their success, or you can put jealousy aside and listen to the advice they
have to offer.” Smigler himself has this to say, “So many people allow
themselves to get intimidated..; they’re not willing to follow their
dreams. It's very important for people to really sit down and recognize
exactly what they want out of life—and their business life—and just go
for it." (Source -
http://www.entrepreneur.com/article/0,4621,312349,00.html)
)
Apart from the energy, enthusiasm,
creative spirit and dynamic attitude that a young guy is likely to
exhibit, there is the advantage of a headstart in time that serves
as a cushion period if he were to encounter failure in his first venture.
The learning may be through trial and error and he would be expected to
come through as a tougher, more resilient fighter after he’d taken the
punches. The argument is that it is better to pursue the business you want
to set up rather than waste any time on someone else’s business. Time
is too precious to be frittered away. You would rather fail doing your own
thing and get better as time wore on. If you failed you can always go
back, take a degree and then avail of the options before you. In effect,
you buy time. In the Indian context, this thought may seem incongruous to
some people.
In India, a failure is not treated
as a learning experience and is unlikely to be forgotten in a
hurry. In such a scenario, a failure will invite negative reactions,
whether in an experimental venture or otherwise. The pressures that
accompany a young professional seeking out a new career are much more in
India.
Therefore, if you have a young
Michael Dell (he started very young too) in the US where the system
supports the likes of him, it is the lack of similar business and social
culture that prevents people to start young in India.
Younger entrepreneurs are less likely to be surrounded by extended familial
responsibilities and hence have a lower need for financial security.
This is expected to help him focus better. They are also not used to
higher paycheques and therefore do not suffer from a state of repentance
that an experienced person might have. This state suggests a condition
of mind where one is always falling back upon happy memories of the past
and exaggerating the current situation in order to chastise the self and
seek solace in the past whenever the present is unfavourable. This is a
phenomenon that some struggling, experienced entrepreneurs when tested
with rough times are known to exhibit. Young people also do not carry the
baggage of having dealt with senior people in large organizations. This,
apart from having its obvious disadvantages in networking, does have
certain benefits in hindsight. They do not allow an obscure ego to
cloud the imagination. This may appear like a bleak reason, but ask
entrepreneurs who started after a while – they’ll tell you how it
seems like when you are grappling to get the telephonic attention of the
secretary to a general manager of a corporate giant when you were so used
to hobnobbing with vice presidents of bigger multinationals, while at a
job.
A young entrepreneur may
experiment with systems more in their organizations as they are
expected to be more computer savvy. He would also be able to put in far
more time into getting the business off the ground, as he is likely to
have lesser social commitments.
Having
seen the two sides of the coin, the verdict hinges upon whose coin it is.
It all boils down to the mental-makeup; personal circumstances,
timing, preferences, options available (which may again differ from person
to person), readiness to do battle (you may be either twenty two or thirty
two and yet not ready), available funds and personal life that acts
as the support system to the professional. In this issue of point and
counterpoint, the one point that is evidently clear is that there is a
fast growing band of professionals who are willing to sow their ideas,
till their own businesses and aiming to reap the growth from it. Considering the growing eagerness of professionals to start
out independently, there needs to be a better and more structured
system required to be put in place to mould these future entrepreneurs
of tomorrow. There are some top MBA schools that have programs
on entrepreneurship, but it needs to be present in most of the top
tier MBA schools in India and abroad. Also, the emphasis needs to also
include how students who take up entrepreneurship as a subject, are going
to take up their future path, considering that majoring in
entrepreneurship currently does not warm you up to major employers and VCs
are usually skeptical about funding untested hopefuls. Maybe the solution
lay in preparing professionals with certain years of corporate work
experience through shorter, intensive courses for a career in
entrepreneurship, or the solution may lie in putting a student through the
paces as is done in the Venture Initiation Program at Wharton (new
students learn skills and concepts of entrepreneurship through execution
of initial stages of their business plans for new products or services in
a supportive, entrepreneurial environment with professional guidance); or
even in helping a young entrepreneur to overcome the real, teething
problems in a startup. (Source -
http://whartonsbdc.wharton.upenn.edu/vip.html
).
The bottomline here remains the ability to be able to stand up to
all odds and pursue that idea relentlessly, which you were convinced about
when you started. Sir Winston
Churchill himself once quipped that `success is going from failure to
failure without loss of enthusiasm.’
This
takes us back to where we started. To sum it all up, the question is not
whether the chicken is to cross the road but how. The debate over a
four-course meal may not be over till it’s served. The proof of it all
may ultimately lie in the pudding. The only way we may know is by having
the pudding and eating it too (assuming we reach a consensus that
entrepreneurship is not a piece of cake!).
(If
you ever thought that we had concluded the debate sitting on the fences,
you are wrong! We encourage you to pitch in with your ideas and opinions
about this topic in the discussions section, and tell us what you feel –
to start young or to hold till you’re old (old enough!). Till then we
shall hold our pudding!)
Sources
for this article:
http://www.entrepreneur.com/article/0,4621,312349,00.html
http://www.breadtv.com.au/episodes/02/10/featureStory.asp
http://smartmoves.questacon.edu.au/busmoves/entrepreneur.asp
http://www.zeromillion.com/business/starting/entrepreneur.html
http://hbswk.hbs.edu/item.jhtml
http://www.benlore.com/files/emexpert2_1.html
- good link on what are the attributes of a successful entrepreneur.
http://strategis.ic.gc.ca/epic/internet/insbrp-rppe.nsf/en/rd00650e.html
- article about young entrepreneurs in Canada
http://www.kellogg.northwestern.edu/news/hits/040903ewo.htm
- By: Steven Rogers, the Gordon & Llura Gund Family Professor of
Entrepreneurship. Excellent article by a professor at Kellogg who had run
a business enterprise earlier and now teaches Entrepreneurship at Kellogg
Business School.
http://www.hbs.edu/entrepreneurship/newbusiness/2004spring_1.html
- Harvard Business school article on Rock and Lebor Entrepreneurial
Fellowship where students learn working with CEOs of entrepreneurial
companies.
http://beyondbricks.ecademy.com/node.php?id=32947
– good article about why you need experience for an entrepreneurial
venture.
http://www.cyberforum.de/go/show?=download
– piece on entrepreneurial ventures, the problems generally expected and
the pitfalls and the preferred approach.
http://www.astp.net/Report_EF_2003.doc
Books
on Entrepreneurship
http://www.celcee.edu/abstracts/c19960392.html
The
Boardroom Entrepreneur - Mike Southon, Chris West
(
http://beyondbricks.ecademy.com/index.php
)
)
The
Entrepreneurial Experience: Confronting Career Dilemmas of the Start-up Executive by W. Gibb
Dyer
(
http://www.teneric.co.uk/uk-reviewed/1555424171.html
)
Hardcover: Jossey
Bass Wiley
Price: £19.95
Book
Description: Draws on in-depth interviews and case studies to examine
the emotional side of business, offering strategies entrepreneurs use to
cope with the loneliness, stress, and isolation they often feel. Uncovers
the dilemmas that entrepreneurs confront at each stage of their
careers--from start-up through retirement--including organizational
systems that midcareer entrepreneurs use to maintain control of their
growing businesses and how entrepreneurs overcome resistance to retirement
and plan for this transition. Explains how entrepreneurs deal with issues
such as securing start-up resources, appointing a board of directors, and
setting-up organizational systems that mid-career entrepreneurs can use to
maintain control of their growing business. |